Aerial War Strategies Essay

There are two things that we first have to clarify and establish before we dig into the different warfare doctrines of the four subjects. First Mahan and Corbett were dominant personalities in the field of naval warfare whose doctrines diverge in some while contradict in most areas. Secondly we need make it clear that Douhet and Mitchell were theorists of aerial warfare strategies whose doctrines, like Mahan and Corbett have been largely recognized by experts in their respective fields. In this paper we will be evaluating their basic doctrines and theories and then would compare and contrasts those ideas in order for us to come up with a well-established, unbiased conclusion of who among them were considered original thinkers. This method would also allow us to have the necessary evaluation of their doctrines which may support our conclusion on who had presented their cases in the most objective manner. In order to do this, we have to evaluate how the authors Jablonsky and Paret presented their cases and then out of these would draw the conclusion on whose case have been presented objectively. Jablonsky sees several similarities as well as disagreements in the theories of Mahan and Corbett in terms of naval war tactics. According to Jablonsky, Mahan’s naval theory centers on the political-economic argument for sea power1. On the other hand, he summarizes the idea of Corbett by stating that he had linked naval military tactics with that of diplomacy and economic elements of strategy. For Jablonsky, Mahan’s scope of presenting his case is far narrower in comparison with that of Corbett’s. Based on Mahan’s The Influence of Sea Power upon History (1660-1783), which was written in 1890, the author concentrated on defending his case on the national naval forces on which a sound decision of battlefield strategies should be based on. Mahan contends that victory is all about sinking the other fleet. In order to do this, decision-makers has to understand, Mahan stressed, that diplomacy has to be an integral part of the naval operations. His presentation of his theories was primarily based on the British history of fighting their trade battles, of which Britain was considered of great strength in sea power during the eighteenth and nineteenth century. His argument was that, British adversaries failed in their own battles because they failed to appreciate the necessity of sea power2. Mahan’s presentation of his argument is therefore historical which means that he made his case by presenting historical facts and have such events analyzed according to his propositions. His book was not only a history of the naval battles which had taken place in the period; it also drew lessons on why the victor was successful, based on the overall strategy of the governments involved. According to Paret, Mahan was well-established as an evangelist of sea power3. The integration of commerce in Mahan’s theory comes in aspect of assessing that targeting the enemy’s fleet by one’s fleet is one sure way of protecting a nation’s commercial advantage4. But here, we can draw some other ideas that may have been implied in Mahan’s theory. For example, gaining naval advantage over the enemy is not just for the sole purpose of protecting the naval commercial economy of the nation. Taken in a different perspective, naval strategies and commerce indeed come hand in hand in order that both may survive and eventually gain their edge over the enemies. To make it clear, it is in naval commercial activities (naval trade) that a nation gets much money to sustain its economy. Trade activities take place through the sea and therefore it is largely important that a country should be able to protect its sea territories. On the other hand, it is in a nation’s economic stand that would define the quality and quantity of military resources that it would provide for its naval protection. It is undeniably clear that naval technologies should be kept updated along with the strategies involved in order to win a battle. Mahan’s thesis was that commerce was fundamental to maritime power, and that the best way to threaten and/or defend it was to engage the enemy’s most powerful forces in decisive battle. He also maintains that the control of maritime commerce through command of the sea was the fundamental function of the navies. Jablonsky could be right in claiming that Corbett’s scope of sea power is broader with that of Mahan. This is primarily because Corbett focused not on great naval battles but on the use of sea power in a larger context. The context of his theory centers on strategy suited to a maritime power using amphibious warfare that is directed towards the enemies’ delicate peripheries4. Corbett largely presented this strategy in his book England in the Seven Year’s War. Like Mahan, Corbett presented his case using historical battle events and this time he used England’s. Although both are advocates of gaining sea power to gain victory, Corbett’s strategy was more of a defensive style rather than offensive as advocated by Mahan. Another notable difference with that of Mahan is that Corbett recognizes the limitations of naval power and so his argument was that there should be a well-coordinated land and naval strategies, rather than independent naval action, in order to gain the edge over the enemies. His concept of naval war strategies was later known as limited war theory which assessed that there exists a dynamic relationship between offense and defense at sea. Corbett in Britain’s traditional way of war adapted this concept. Like Mahan, Corbett believes that commerce was the primary driving force of the Anglo-Spanish war although there was also recognition of other factors such as religious and political matters. He explained that it was primarily the desire of the British for market expansion that King Philip II could not ignore in resolving problems in his territories (now Belgium and Holland). Because of the trade expansion, Spain’s income derived from America was severely affected and which then ignited the war. Corbett could then be right by concluding that commerce was the main reason why Spain went into war with England. In Corbett’s analysis, the war was initially provoked by the decree issued by the Spanish government which prevented American colonies to trade with English ships. Based on this event, Corbett got its point taken: Britain’s Maritime Strategy was based on commerce. This was shown in his complete discussion of the step by step actions taken by both warring parties and Corbett stressed that Spain indeed wanted to control England for the purpose of using the English Navy. In fact, Spain even came to the point of arranging the marriage of King Charles V’s son Philip with England’s Mary Tudor. Although religious factors, as mentioned earlier were part of the igniters of the Anglo-Spanish war, it was England’s increase in commercial shipping that strengthened their Maritime Power against Spain. In his book Drake’s Successors, Corbett stressed that the maritime strategy of England evolved from initially of commercial purposes to an accepted, well-established national method of England’s display of power. Jablonsky said that this particular book had clearly established Corbett as an independent maritime thinker and demonstrated through historical study, the limitations of maritime power. In this book, Corbett concluded that military and maritime strategies were interconnected. Since England’s tradition was a government-controlled navy, Corbett views its maritime strategy as a combination of the political with the military and required great insight. It is this aspect of Corbett’s theory that reveals his resemblance with the idea of Clausewitz. Finally in his book entitled England and the Seven Years War, Corbett confirmed his argument that although sea battles are the goal of a fleet, these battles must be sought and obtained by the fleet’s â€Å"interference with the enemy’s military and diplomatic arrangements. † Corbett cited France’ establishment of strong sea communications that is well-placed in the Straits and its Mediterranean Frontier and that without it, everything would be useless as defense strategies. While Mahan and Corbett seem to have succeeded in defending their claim of winning the war by strengthening a nation’s sea power, Guilio Douhet and Billy Mitchell have their completely different stand for advocating air power. Guiio Douhet was an Italian military officer who was known to have taken an active part in the Libyan campaign in Tripoli in 1911 to 1912. Douhet was famous for ardently supporting strategic bombing concept and the military superiority of air power over other forms of warfare. His name was also aired during WWI for organizing Italy’s bombing campaign. Douhet’s ideas however were not immediately accepted by his own country. In fact, he was even jailed after a court martial for having been an open critic of the aerial weakness of his nation. It was until the Italians were defeated by the Australian Air Force at Capoetto that Italian Air Force was able to confirm that Douhet was right. According to Douhet, command of air should be the first objective during war and having achieved it, subsequent bombing of industrialized and population centers would be so disruptive and destructive that the enemy would be forced to sue for peace. Using this argument, one may even see Douhet as a man who does not aim to win the war in the name of peace but of complete destruction of the enemy. Unlike Corbett, Douhet maintains that control of the air followed by strategic bombing could win a war independent of land and sea power. Having stated his case well enough, Douhet was regarded as the father of air power. After having been recalled and promoted to Brigadier General’s rank in 1921, Douhet was appointed by Benito Mussolini as the head of the aviation program of his country in 1922. It was also in 1921 that his book entitled Command of the Air was first published. His strategies was also proven to be effective not only by Italian Air Force but also served as basis for the development of aerial strategies of other countries like Britain and the United States. It was this influence and recognition that gave way to the birth of another air power advocate, the American Billy Mitchell. Mitchell was not however an early advocate of air power because he was originally enlisted and assigned in the Army General Staff after gaining outstanding war records during Philippines and Alaska tours. He even went through private flying lessons in 1916 before he was sent to France as part of the American contingent. Even then, Mitchell’s interest in air force strategies led him to be the top US airman at the end of the WWI. Like Douhet, Mitchell did not make it through full recognition of his theories that easy. Like Douhet, he was an open critic of the war and navy departments of his country especially on the grounds that the people concerned do not see the possibility of winning the war by mere dependence on air power. Also like Douhet, Mitchell later proved his critics wrong and his theories undoubtedly efficient. Unlike Mahan and Corbett, Mitchell argued that the best way to defend the US coasts from warship attacks is to strengthen its air power. The critics were doubtful of the possibility that an aircraft can sink one battleship. To prove his case, Mitchell agreed to have his theories be evaluated through a live test. Around June or July of 1921, live tests were conducted using Mitchell’s theories and this event successfully allowed air bombers to sink three captured German vessels including a USS Alabama during the first trial. On the next trial, they were able to sink another two obsolete US vessels. Despite these trial successes, Mitchell’s critics were not completely convinced and so he forced to make his stand be known to the public. For that reason, he was tried in the court martial, found guilty for the violation of the 96th articles of war in December 1925 and was suspended for five years. Mitchell however decided to resign in 1926. The Pearl Harbor bombing was probably the most prominent event that confirmed the accuracy of Mitchell’s theories. Like the prophet Muhammad who foretold the Middle East war crisis, Mitchell had his own prophecy of the Pacific War as early as 1924. Through a formal report submitted after a trip in Japan, Mitchell estimated that Japan would attack by air and sea on Pearl Harbor from Hawaii at 7:30am of December 7. Mitchell added that there would be an accompanying aerial attack on the Philippines by 10:40am on the same day. The horrifying actual scenario was that the Pearl Harbor attack happened at 7:55am (Hawaii), which Mitchell was only off by 25minutes. The actual attack in the Philippines occurred on 12:45pm and Mitchell slightly miscalculated by only two hours. It was too late to commend Mitchell for the possible counter attack by the US military forces should they considered Mitchell’s. Should the Pearl Harbor have been prevented, the United States would not have desperately considered nuclear bombing of Hiroshima and Nagasaki just to pacify Japan. Should Mitchell’s theories have been at least studied from the time it was submitted, it should have saved millions of Japanese lives and should delayed the birth of nuclear power for war purposes. Although Paret and Jablonsky considered Douhet as an original thinker in comparison with Mitchell, it was in the latter’s time that such aerial strategies have been delicately needed. Like Douhet, Mitchell insists that the potency of air power in any future conflict and that air power would be the most decisive element in any future conflict. Unlike any other war strategy advocates, Mitchell believed that strategic bombing could on its own defeat the enemy5. Mitchell as I personally see it was not in anyway a prophet for foretelling the details of the Pearl Harbor attack. His prophecy could not be merely based on a rough guessing of events that is going to take place because the actual report he submitted to the authorities was about two decades early and even the most intelligent person in the world cannot make such a wild guess. Mitchell got it almost one hundred percent accurate because he has his sound basis for studying the possibilities and he probably have gathered and analyzed enough data for him to come up with his report. His edge with other intelligent personalities in the field of warfare is that Mitchell had his mind wide open to war possibilities and that open mind enabled him to grab the opportunity to take the pieces of the puzzle together. The problem with his critics was that they seem to have taken things personally against Mitchell and so they were not able to comprehend the truth behind his theories and the wide possibilities of its efficient application to American aerial war strategies. It was just being sad that once in the histories of Italian and American nations, it took Douhet and Mitchell to be jailed first before they have proven their cases right. Put in another way, Italy and America caused millions of lives and vast amount of properties to be destroyed first before they were able to accept that they have to accept their weaknesses in their warfare strategies and be able to finally realize that they have people in their own nations that can save their future. Upon evaluation of Jablonsky and Paret’s presentation and critical review of the theories of the four authors, this paper argues that Paret have been more objective than Jablonsky in the sense that Paret’s was more of presenting their ideas. His presentation was backed up with seem to be more factual personal backgrounds of the theories especially their experiences that would relate and somehow gave the theorists the capacity to make their own arguments. Although Jablonsky have also presented the theorists’ ideas by basing on the books written by them, this paper sees that Jablonsky’s method of comparison have drawn some fine lines of advocating one over the others.

Article and lyrics comparison Essay

The songs â€Å"Have you Forgotten† by Darryl Worley, and â€Å"Where have all the flowers gone? † by Pete Seeger are two songs that both deliver strong messages regarding two different wars. â€Å"Have you Forgotten? † which is a song composed to convey emotions regarding the war in Iraq delivers messages that are meant to sway people to hate war. It describes the war and all its horrors by questioning if people have in fact forgotten what it is like to be in a war and so have become indifferent of the one that was currently being fought. â€Å"Where have all the flowers gone? † on the other hand, which is written during the period of the Vietnam war is another song written as a series of progressive questions terminating in the sad reality that the war in Vietnam had caused so many deaths. While the song does not in any way specify whose death had been more deserved or valued in the Vietnam War, it proceeds to question these deaths in an attempt to question the war itself. In an article, John Pareles describes that, â€Å"Songs that touched on the war in 2006 were suffused with the mournful and resentful knowledge† (2010) This is quite obvious in the song by Worley, for instance, in the lines from the chorus, â€Å"Have you forgotten, how it felt that day? / To see your homeland under fire/†¦And you say we shouldn’t worry bout Bin Laden†¦Ã¢â‚¬  (7-8, 12) the song seems to be didactic and even moralizing in its approach and its perception of how people perceived the war. These lines, in relation to what Pareles describes, are in fact resentful in that they express how people are indifferent about this particular war. In addition, Pareles (2010) also states that, â€Å"Immediate responses to 9/11 and to the invasion of Iraq arrived along familiar lines. There was anger and saber-rattling at first†. This expresses how the emotions had died down when the war had began to drone on. There was only the desired response initially which eventually died down. Hence, Morley’s song very accurately describes this indifference by questioning America about its stand on the war and how America can seemingly be uncaring of what was going on. So, in the last few lines of the song, one finds, â€Å"Have you forgotten / About our Pentagon / All the loved ones that we lost / And those left to carry on† (27-30) as the song shifts from being fierily questioning of the objectives for and reactions to the war to being deeply emotional, appealing to the better judgment of the listeners as if pleading that everybody be more reactive because the war was not just any kind of war, but it was something that took away so much from those who were in it. Songs during the Vietnam War were equally as questioning, perhaps because that particular also had grey areas when it came to the goals and objectives of the battle. â€Å"In 1963 musicians began directly questioning the Vietnam War. † (Anderson) and so, in the song â€Å"Where have all the flowers gone? † by Seeger, this questioning tone is also employed. However, noticeably in the song, as it progresses, the repeated lines go from questioning where the flowers are to where the graves are; (1-40) looking at each of the stanzas, however, the more interesting recurring line is â€Å"When will they ever learn? † (7-8, 15-16, 23-24, 31-32, 39-40) which serves the same function as the ‘Have you forgotten’ theme of the earlier song. So, in effect, this song by Seeger not only questions but also admonishes the listeners, perhaps because, â€Å"†Their music stated traditional folk themes, ones which were being voiced in the current civil rights crusade: justice, peace, and brotherly love. † (Anderson) Looking at these two songs side by side one can easily conclude that while both were about different wars at different periods the main message delivered is don’t people ever get tired of wars albeit the painful and agonizing effects of these exercises? So, if war songs are to be evaluated according to these two songs which are separated by decades in between, the sentiment of people when it comes to war has not changed significantly which is probably due largely to the reality that nobody wants wars regardless of the reasons. So, while both of the songs question the audience or the listeners, the questions in both songs are meant to indirectly remind the listener of the horrors of war and to admonish and enjoin the listener to remain faithful to the precepts of peace, justice and love while actively protesting whatever justifications the government makes for conducting these bloody exercises. Works Cited Anderson, Terry. â€Å"American Popular Music and the War in Vietnam. † (): 51-65. Print. Pareles, John. â€Å"Pop Music and the War: The Sound of Resignation. † New York Times. N. p. , 2 Jan. 2007. Web. 15 July 2010. . Seeger, Pete. â€Å"Where Have all the Flowers Gone. † arlo. net. N. p. , 2003. Web. 15 July 2010. . Worley, Darryl. â€Å"Have you Forgotten?. † Lyrics007. N. p. , 2007. Web. 15 July 2010. .

Parents, Make the Most Out of College Tours With Your Teen

The college admissions process isn’t just difficult for the teens who endure it themselves. It’s difficult for their parents, too, and some of us might even argue that we’re up at night just as often as they are, silently stressing about the process. If you’re like many parents going through the college admissions process, you might struggle to find the balance between supportive cheerleader and overbearing taskmaster. This can be particularly true during parts of the process that you undertake together, such as college visits. You may feel that you have a financial and personal interest in your child’s college search and as such, it can be difficult to take a backseat. Rest assured, though, that you can still support and encourage your child before, during, and after college visits without making the visit more about your interests than your child’s. In this post, we’ll discuss how you can help your teen to prepare for a college visit, how you can support your teen during a college tour, and how you can help your teen to process his or her impressions afterwards. To learn more about how to make the most of college tours with your teen, keep reading. Before the tour itself, make sure that your teen understands that college tours aren’t a passive process. He or she should be prepared to ask valuable, insightful questions to help guide his or her experience. Encourage your child to research the school in advance, learning about departments or programs that might be of interest and compiling a list of genuine questions, the answers to which might be valuable when it comes time to apply to colleges. Also help your teen to make a list of â€Å"not-to-be-missed† sites, both on and off campus. It’s impossible for a college tour to include every little place on campus, and most include very little or even nothing of the surrounding area. Your student might be interested in seeing all of the freshman housing options, the athletic fields, or the chemistry lab, but these may or may not be featured during the formal tour. Don’t be afraid to seek them out together after the tour finishes up. Similarly, there might be some off-campus spots of interest, too. Maybe there is a coffee shop around the corner, renowned for being a popular study spot, or a walking trail popular among locals. Maybe your teen is interested in pursuing a job off campus or finding volunteer opportunities. Check these places out now together so that your teen knows what to expect later. Doing some homework ahead of time can mean that college visits are more efficient and effective, leaving fewer questions open when the time comes to send commitment letters. Your teen is probably blushing in advance at the prospect of your overbearing excitement and excessive enthusiasm during a college tour. While it’s natural to be excited and to try to get your child excited too, the tour is the time to dial back your own reactions in order to allow your teen to take the lead and shine. One way to ensure that your student really takes ownership of the experience is by delegating yourself to the spectator role. Allow your teen the opportunity to be the one asking questions and guiding his or her own experience. Of course, this doesn’t mean that you need a gag and blindfold, though. You can take some casual notes and pictures without attracting too much attention. Try to record details that you think your student might find valuable later on. For example, if your child is into acting, taking a brief video of the tour as it passes by the theater might be of interest for your child to review later. This is a simple and unobtrusive way to lend a hand, while your student is busy watching and listening. Our Early Advising Program helps students in 9th and 10th grade discover their passions and build strong academic and extracurricular profiles to succeed in high school. Afterwards, while the college tour is still fresh in your minds, have a thoughtful conversation with your teen about it. Sit down over a cup of coffee or a snack and encourage your student to reflect on the pros and cons that he or she perceived. Be careful not to offer too much of your own perspective at first. It’s important to hear your teen’s unfiltered perspective first. If you feel there are important things that he or she is forgetting, casually mentioning them is one way to steer the conversation without providing too much of your own opinion. Remember, your teen needs to be at the helm for this experience. Of course, this doesn’t mean that you can’t lend your insights. Once your teen has given some feedback, feel free to give yours, too. Try to frame things in a way that is productive for your student. For example, instead of telling your teen that you’re worried he or she won’t be able to get around without a car and limited public transportation options, ask your teen if he or she noticed any bus stations nearby. If your student doesn’t remember, you may suggest that he or she investigates transportation options more in the future. It can also be helpful to remind your student to write down his or her initial impressions along with a pro/con list as soon as possible after the tour. This will serve as a valuable record later in the college decision process. File it someplace accessible, preferably in the college files that your student has already started. Visiting colleges can sometimes be a stressful experience for parents and teens alike. Approach the visit as a team, allowing your child to guide the experience, and think of yourself as a sounding board. Lend your insights once you’ve heard your child’s, and remember that this visit can be a time to bond together for a successful and productive college tour. If you feel your teen could use some more insight from an outside source, consider the benefits of the Near Peer Mentorship Program , which provides access to practical advice on topics from college admissions to career aspirations, all from successful college students. To learn more about the parent’s role in the college admissions process, check out these posts:

Short Writing Assignment Essay Example | Topics and Well Written Essays - 500 words

Short Writing Assignment - Essay Example In addition, Buddhism worldview of life is that it suffering as evidenced by the first of its noble truths. Davis (2007) noted that, â€Å"The most basic lesson of a science class is to have a hypothesis, before you conduct an experiment. Then you record your observations and draw your conclusions.† In this regard, Davis (2007) identifies these similarities of science to Buddhism being a â€Å"science of the mind† when he notes that Buddhists observed that they achieved wisdom and happiness through meditation, which takes place in the mind. In effect, this makes them draw the conclusion that the Dharma worked. According to H.H.Trulshik Rinpoche, the first teaching that Buddha gave was on the four noble truths in Buddhism (as cited in Davis, 2007). The first of these truths lies in the recognition and acknowledgement of the existence of suffering, which Davis noted is â€Å"an objective assessment of reality†. The second of these truths is that ignorance was the main point behind suffering. On the other hand, the third noble truth is that individuals could relieve suffering through spiritual practice. Finally, the fourth truth gives the path towards transcending the path of suffering (Davis, 2007) According to Matthieu Ricard, Buddhists explained happiness as â€Å"the state of being, that comes from freedom† (as cited in Davis, 2007). In this regard, happiness does not mean pleasure in the Buddhism context. In addition, achieving happiness is best through following the Dharma (Davis, 2007). This section briefly outlines the distinct elements in Buddhism and Christianity worldview. In particular, the section considers the worldview, in the two religions, in relationship to the concept about God and some religious concepts, the soul, and suffering. According to the Christian worldview of God, man’s creation was in God’s image, He is

Marketing Week 4 Discussion Assignment Example | Topics and Well Written Essays - 250 words

Marketing Week 4 Discussion - Assignment Example These are the fact that technology helps in providing computer-based clinical decision support systems, computer-based clinical protocols, and enhancement of electronic patient record systems and computer networks. Meanwhile, all these computer-based and electronic based systems of undertaking day to day processes within the health care sector have been guaranteed for effectiveness and efficiency (Morrisey, 2007). In a recent study, Koplan, Liverman and Kraak (2005) collected data on the weaknesses of paper based patient record and general health care delivery from 50 different health workers. The result of this study showed that there were as many as six (6) key weaknesses that paper based patient record present. These are lack of completeness, inaccuracies, lack of uniformity, slow transmission, lack of backup, and sheer physical volume (Morrisey, 2007). Meanwhile, using technology based systems helps in addressing all these issues in a single domain. Among the 50 respondents, the following results were produced as the worse affecting circumstances of absence of

Article Critique Essay Example | Topics and Well Written Essays - 750 words - 5

Article Critique - Essay Example They also identify the environment used for the research, which was an Australian primary school. The data collected was primarily interviews with staff and students, observations conducted on the playground, and document analysis. The data was verified and tested via triangulation, member checking, and auditing. The most obvious drawback of this study is that it took place on a very small sample, a single primary school. Thus, it would be difficult to generalize the results of this study to primary school populations as a whole. The literature review is particularly well-balanced. Longaretti and Wilson note that most teachers perceive conflict as negative, but conflict is at the center of learning and development. This focus on the positive side of conflict helps the reader eliminate any personal bias he may have toward conflict before beginning the heart of the study. In addition, the authors use the literature review to briefly examine the types of conflict management that teacher s employ with students. After the literature review, the authors begin the discussion of their study. They note that the sample size for the study was small but explain that this choice was to concentrate in more depth on the issues as â€Å"insiders.† While the explanation is valid, it certainly does not rectify the problems that accompany a small sample size, such as skewing of data and limited applicability of conclusions to other populations. In examining the data, the researchers tabulated teacher and student responses to conflict and then the types and frequency of different conflict management strategies. The research revealed that all students and teachers described conflict as negative. But, the degree to which they found conflict to be negative governed their actions. Students who described conflict as very negative often resolved it in a negative manner, i.e. with more conflict. Likewise, teachers who saw conflict in a more negative light often used more aggressive conflict management strategies such as authoritarianism. The authors note that these results match those of several studies conducted in America and New Zealand. While noting that fact, it is still debatable as to whether this research is productive as the results seem predictable even without study. The authors do note that teachers and students do not utilize complex conflict management skills. They posit that this deficiency is due to the perception of conflict. The most useful part of the study is that it suggests that teachers and students would benefit from training in conflict management and in their perception of conflict. I have always felt that conflict was positive. While physical conflict is destructive, most conflict leads to learning. Without intellectual conflict, most of the major discoveries we enjoy would not have been made. Our most productive times in history have been when disagreements between two great thinkers have spurred development. The famous political d ebates between Hamilton and Jefferson immediately spring to mind. In the end, conflict is necessary in the education process. We simply must train teachers to see themselves not as disciplinarians but as facilitators. Then, the perception of conflict and the types of conflict manageme

New age religion and the body mind and spirit connection related to Research Paper

New age religion and the body mind and spirit connection related to traditional medicine - Research Paper Example It promotes traditional medicine from different cultures, religions and beliefs found everywhere in the world. It can also be viewed as holistic healing of illnesses and diseases (Puttick 129). According to Puttick (p. 129) New Age religion comprises of new religious movements, groups and individuals. Their main concern is personal development and spirituality. They share core beliefs and values but they do not have governing council nor leader and even a central organisation or church. New Age movement is said to be started in the Garden of Eden, wherein the serpent told Eve to eat the forbidden fruit (Gen 3:4-5). They share their beliefs, experiences and spiritual journeys through published books and articles. Some of the principles and practices they share are Yoga, Near Death Experiences, Astrology, Aura, Black and White Magic, Psychic, Reincarnation, Tai Chi, Taoism, and Tarot Cards among others (Cornell University Website 72.). The beliefs and principles of New Age religion are so vast it covers almost all the areas in human life as well as the environment. Their beliefs and principles are contradictory with each other, however, there is no right, wrong and rules. Pe ople who are involve in this religion practices what they want and believe what principles they want to believe. It has great impact on society, culture, politics, music, business, science and medicine. It is already widespread that people practicing or doing these beliefs and principles without noticing it. Some of the principles, beliefs and teachings of New Age religion involve conceptualization of mind, body and spirit as a whole and promotes wellness to mind, body and spirit as well as the power of mind. One of the principles of the New Age religion believes that the mind body and spirit are interconnected. They treat the three elements into one or what they call wholeness. â€Å"The mind and body are increasingly considered to be single

Legal Memo Essay Example | Topics and Well Written Essays - 2000 words

Legal Memo - Essay Example These references were used to facilitate the research process. Relevant case law was found and applied to the case study. First an executive summary of the case was the introduction, followed by facts, issues, conclusion, analysis, and another conclusion. Legal Research and Writing Legal Memorandum Fall, 2009 Memorandum [Word Count: 1530] To: Partner From: Lawyer Date: October 24, 2009 RE: Potential Remuneration for Emotional Distress and Child Support Introduction You have asked me to prepare a memorandum analyzing the circumstances regarding the potential remuneration for emotional distress and child support paid under the guise of paternity fraud. The primary parties involved are Brad and Tanya Simpson. The main issues of this legal analysis are: 1) if emotional distress was caused to Brad, does he have any recourse to sue for damages; and 2) if, through Tort of Deceit, Brad has any recourse to incur financial gain from having paid child support in a case of what can only be described as paternity fraud. The main area of law is torts. For the purposes of this memorandum, the research methodology was limited to an analysis of the authorities you provided in conjunction with your initial request. Facts The client is Brad Simpson. He and Tanya Rogers were married in June of 1996, on Fraser Island, in Queensland. In July of 1997, Tanya gave birth to their first child, a boy named David. In November of 1998, Tanya gave birth to a second child, a daughter named Lisa. A third child, a boy named Rod, was born in February 2000. Brad was named as the father on the birth notification forms for all three children and had signed off as such when Tanya presented him with the forms. Brad and Tanya always had a tumultuous relationship. They regularly had...The main area of law is torts. The client is Brad Simpson. He and Tanya Rogers were married in June of 1996, on Fraser Island, in Queensland. In July of 1997, Tanya gave birth to their first child, a boy named David. In November of 1998, Tanya gave birth to a second child, a daughter named Lisa. A third child, a boy named Rod, was born in February 2000. Brad was named as the father on the birth notification forms for all three children and had signed off as such when Tanya presented him with the forms. Brad and Tanya always had a tumultuous relationship. They regularly had massive fights and Brad would end up spending many nights sleeping on the couch. Tanya was often distant and both seemed to struggle with raising three small children. The couple decided to separate in January 2001. The marriage was dissolved in 2008. After the separation, Tanya applied for child support payments. Brad began making these payments in respect of all three children. These payments continued for the next seven years, until 2008. In 2006, Tanya had informed Brad that she had an extra-marital affair around the time she became pregnant with the second child.

Problem Solution & Defense Essay Example | Topics and Well Written Essays - 2500 words

Problem Solution & Defense - Essay Example As a part of this process, it has also acquired Enviro Tech, which is one of the Company’s major domestic competitors. Some of the salient issues that need to be addressed are as follows: (a) managing the merger with Enviro Tech successfully, paying attention to organizational issues (b) addressing the concerns of the old time employees of Inter clean and (c) the issue of training for employees. The goal of this process of transition is to transform the Company’s purely sales based approach to a solutions based approach. As a part of this approach, the organizational framework of the Company has changed, with the acquisition of Enviro tech. People management plays a critical role in a successful merger and acquisition as in this case of acquisition of Enviro tech by Inter clean, with sensitive decisions to be made on issues such as organizational design and staffing, etc but these are often elements that are overlooked. (www.coolavernues.com). In the case of Inter Clean after the acquisitions process, the members of the executive team all have different agendas and there is a lack of coordination and integration in terms of goals, motivation and long term interests of the Company. Tom wants to pursue global expansion, Sally is interested in further mergers, Janet wants to retain the status quo in terms of HR policy and Garcia and the others want to take over an important role in Sales and Marketing. This has created a win/lose situation as part of a distributive negotiations process, as a result of which there is confusion in goals, especially among Inter clean employees. There is also a conflict between the employees of Inter Clean and Enviro tech. Janet does not want to let the old employees go, while the executive team wants to include employees of Enviro tech. This is causing difficulties and confusion among employees, since some of them anticipate being

Management Under Uncertainly Essay Example for Free

Management Under Uncertainly Essay I had been in Target as a temporary worker and one decision made by the manager left a deep impression on me. As one of the largest retail stores in Australia, Target can be found in the shopping centre of most area. The store I had worked is located in Leichhardt which had the expectancy was achieving a sales budget of $ 50,000 per day, and then the net profit would reach $6000. In order to make the expectation into reality, the manager of Target Leichhardt store from the point of view of cost savings decided to cut the shifts of employees. Originally, one shift had four cashiers, but now reduced to two cashiers. In addition, the manger made a decision to no longer use customer greeters. In Target store, the duty of greeter is not only greet customers into the store, but also check the bags of customers to avoid theft when they leave. The manager decided to reduce shift because he found this is a kind of waste when the store is not busy. On the other hand, he thought the customer greeter looks like a decoration because the phenomenon of pilferage was rarely. Although the manager made the adjustments, the result was still not satisfied and the outcome was the store has not achieved the budget. These decisions caused complaint from a lot of customers about the long queue when they went to the checkout. I had seen some customers drop off the commodities which they had selected because they do not like to wait for a long time. Beyond that, the two operators always feel tired and unfair when the store is very busy. Once they feel bored, they will not have enough energy and passion to serve customers. Furthermore, no longer use greeter also caused some negative effects. For example, tally clerk found that small and precious items had been lost regularly. Obviously, there were customers in the store for stealing and the action of theft reduced the budget seriously. Analysis of the Decision Teale, Dispenza, Flynn, Currie (2003) pointed out that the bounded rational decision making is refer to there are many options, but the decision maker only consider some of these, or from the long term, that is not a best decision but the most suitable for the current situation. Here is an example, a lady fell down along the road and break her stiletto heel, and then she quickly goes into a cheap shoe store and bought a pair of lip-flops that she had never worn before. If it is in normal circumstances, the lady will buy a pair of shoes that she likes at ordinary times, but now she is in a hurry and can not wear the shoes with broken heels. So, buy a pair of shoes that does not like usually become an appropriate choice. This can be called â€Å"satisfying†. People in most cases do decision like this, because sometimes we do not consider all the possibilities in order to save time (Campling, Poole, Wiesner, Ang, Chan, Tan Schermerhorn, 2008). Decision-makers always pick up the most useful one. In the Target Leichhardt store, because the manager chose the solution to reduce the costs in a short time, the decision can be defined as Satisfying. The decision of this store manager made just embodies the people’s bounded rationality in decision making process. The managers thought the store can increase budget by cutting costs. However, queuing for a long time can make customers have bad impression on the store. Finally, people thought for long lines when they mention this store, then they refuse to go to the store shopping instinctively. People should consider three processes that bounded rationality usually involve in. hey are simple search, simple stopping and simple decision rules. These three rules are also referred to as â€Å"heuristics†, it is used to describe â€Å"how normal people make decisions without calculating utilities and probabilities† (Gigerenzer Todd, 2012). In this case, the manager made decision without calculating the chance of various results by using the optimal and maximizing outcome. . In this situation, the manager didn’t use the optimal or maximizing outcome to calculate the probability of outcome occurring, he didn’t use the utility to calculate the expected happiness. There are many factors that can cause bounded rationality, such as emotion, knowledge and culture. According to Teale et al (2003), bounded rationality can also be interpreted as non-rational decisions. This is because people have limited knowledge level and lack of training. The lack of knowledge and training make people with narrow horizons, and then can not take a panoramic view of the situation and do not have a long-term view. In this Target store, the manager did not investigate and understand the situation of the store from all aspects carefully; it also can say he was lack of practical experience in management of decision making. His decision can only satisfy the short-term interest if it goes well. However, it turns out he did not achieve the short-term goals. In terms of the long time interest, invoice for a long time and occasionally steal phenomenon caused bad effect on the company’s image. On the other hand, decision-maker do not communicate smoothly and actively with others can also affect the decision making (McKee, 2010). According to my observation, the manager lack basic understanding of the store and he seldom communicated with employees and customers. Sometimes, he just organized the regular meeting, and the aim of meeting is to decorate task without exchange views with others. When someone makes decision by himself without communicate with others, bounded rationality can get a higher frequency of occurrence. Lacks of communication not only lead to make decision unwise, because the decision maker is likely to be emotional to make a decision, but also make the decision maker overconfidence. In real life, we meet some people who always think they are right (Hanson, Hitt, Ireland Hoskisson, 2011). Beyond that, environment can cause bounded rationality. Today’s general environment is complicated and changefully, people can obtain information from various channels and ways. Not all information is appropriate, sometimes wrong information mislead decision maker to make an irrational decision. In this case, the general environment is the customers and sales performance are different and the manager eager to prove his ability. So he made a non rational decision and this decision does not have any benefit for a long term operation. Reflection Mckee (2010) show us The Eight Stage Decision Making Process Model. If I were the manager in this case, I would use the above mentioned model to help me to make a rational decision. First of all, I would collect all possible information about the sale budget and net profit for five years before. For example, check the financial annual report, the daily turnover and the net profit report. Form these reports, I could analyze and assess which part of work we need to adjust and improve. Our goal is to increase earnings; we can start this goal from attracting more customers rather than reduce shifts and layoff greeters. There are many ways to attract potential customers and make them become returned customers at the same time. One effective way is issue voucher; we can offer a five dollar voucher when the customers purchase more than 50 dollars. By that analogy, we can give ten dollar voucher when the customers purchase more than 100 dollars. In this way, we can ensure customers keep coming. Another way to attract customers is to do some promotions, such as buy three same items for two items price. When I use The Eight Stage Decision Making Process Model to make a decision, I would consider more on one of the elements that is to list alternatives (Mckee, 2010). In this case, arrange employees to the most suitable area according to their own ability and personality is an alternative decision. For instance, a employee with personality of patience and enthusiasm, I would arrange he to be a customer assistance. Put myself in customer’s position, I hope to get a better shopping guide and help. Moreover, Tolbert and Hall (2008) pointed out that the more person involve the decision process, the decision is more rational. Due to the feasibility of this theory, I would be honest to analyze the whole store operating condition and the goals to other managers and employees. Then, I will encourage them to actively participate in discussion and give advices. If I were the manager I would continue to use customer greeters. In order to make them not as decoration, I will arrange them some to do things to attract customers. For example, greeters can pass flyers to passers so that they have a better concept about what product will have a discount in which day. The following step we need to carry out decision, along with this step there may have some obstacles impede our progress. But, these are not serious problems, as long as we step by step; we are able to make sensible decisions (Kramar, Bartram, De Cieri, Noe, Hollenbeck, Gerhart Wright, 2011). This style of decision making can be described as the rational model. Only managers like a link, fasten all the employees together to make the decision, this decision can be good for long-term development of an organization.

Criminal Investigation: Electronic Evidence Collection

Criminal Investigation: Electronic Evidence Collection According to the U.S. Department of Justice defines digital evidence as information and data stored on, received, or transmitted by an electronic device and determined to be of value to an investigation. Digital evidence can be latent, time-sensitive, easily changed, damaged, or destroyed, and can transverse jurisdictional borders (National Institute of Justice, 2008). As with any evidence, to be useful in proving or disproving criminal actions, the evidence and how it is obtained and analyzed must be reliable. Therefore, the processes used to obtain, handle, and analyze digital evidence should conform to accepted practices and utilize industry recognized and accepted tools. Additionally, persons responsible for identifying, collecting, transporting, storing, and analyzing digital evidence must be knowledgeable and properly trained in this field as well as having a good understanding of the legal requirements for search and seizure of electronic evidence. Digital evidence is found on a variety of electronic devices and many of these are utilized daily in almost all societies and enable people to interact with each other both near and far. This form of instant communications and e-mail provides a means for criminals to communicate with each other as well as with their victims (U.S. Department of Homeland Security U.S. Secret Service, 2007). When used in the planning and commission of a crime, the digital evidence stored on computers, network servers, storage devices and media, digital cameras, and other such digital devices can be valuable in solving crimes. Digital forensic investigators must also be cognizant that additional digital evidence may exist away from the scene, such on network servers used by email providers or social media sites or stored in online storage For digital evidence to be useful in solving crimes, it must be relevant and its reliability must be maintained throughout the process of search, seizure, examination, and analysis. First, and foremost, the search and seizure of any evidence must be conducted using a legal means, by either executing a search warrant or by one of the exceptions to a search warrant (National Institute of Justice, 2008). Once it is determined or suspected that digital evidence is involved in the commission of a crime, it is paramount that the scene is controlled and any digital devices and electronic storage media at the scene be secured to prevent potential damage, corruption, or destruction of any digital evidence. The scene should be fully documented to create an official record of the scene for later use by investigators and to aid in reconnecting any computers or devices seized. Care should be taken when documenting the scene to ensure running computers are not powered down or any evidence moved un til the entire scene is documented. Once the scene has been documented by either sketch, photograph or video, any devices to be seized should be either powered off or left with power on, according to departmental or agency procedures. This will best ensure any digital evidence contained on these devices is left intact and not damaged, corrupted, or destroyed by improperly powering off a device. Any electronic device seized should be properly labeled and packaged before transporting to preserve any digital evidence. If it is determined that computers in a powered-on state be powered down, then power must be removed by unplugging the power connector at the back of the computers power supply or by removing the battery on laptop computers. Packaging must include using the proper materials, such as cardboard boxes, paper bags, and anti-static bags to prevent the creation of static electricity or the buildup of humidity and moisture that could damage sensitive electronic components. Devices such as cell phones should be left in a powered-on state if found that way and should be transported in specialized packaging that prevents the reception of any signals (National Institute of Justice, 2008). A complete inventory of all items seized must be completed and each item must be entered on a chain of custody form. Personnel should also take care to preserve any traditional evidence th at may exist on these devices such as fingerprints or body fluids (National Institute of Justice, 2008). Once seized items have been properly packaged and transported, only persons trained and qualified in digital forensics procedures should conduct examinations and analysis of digital evidence. Anytime evidence is transferred to another person, the release and receipt of the evidence must be annotated on a chain of custody log. Additionally, forensic tools used to discover and recover any digital evidence should be court-approved or recognized by the forensic community and any examination or analysis of digital evidence must be performed on a copy of the original digital image. (National Institute of Justice, 2007). Electronic devices, especially those used to communicate with others, are in widespread use and often times, crimes are committed with these electronic devices. Digital evidence is not limited to cyber or computer crimes. Digital evidence can exist in a variety of instances where criminals, and sometimes victims, communicate using computers, social media, and cellular phones, as well as someone simply posting a criminal act on social media. The existence of digital evidence can be overwhelming in some cases, however, for evidence to be useful, it must be relevant, admissible, and reliable. To ensure digital evidence meets these requirements, agencies and department must ensure persons collecting, handling, transporting, and analyzing digital evidence follow department or agency procedures and that they are properly trained and utilize industry and court accepted procedures and tools. References National Institute of Justice. (2007, January). Digital Evidence in the Courtroom: A Guide for Law Enforcement and Prosecutors. Retrieved from National Criminal Justice Reference Service: https://www.ncjrs.gov/pdffiles1/nij/211314.pdf National Institute of Justice. (2008, April). Electronic Crime Scene Investigation: A Guide for First Responders, Second Edition. Retrieved February 13, 2017, from National Institute of Justice: https://www.ncjrs.gov/pdffiles1/nij/219941.pdf U.S. Department of Homeland Security U.S. Secret Service. (2007). Best Practices for Seizing Electronic Evidence v.3: A Pocket Guide for First Responders. Washington D.C., USA.

Life :: essays research papers

1. Evolutionary Psychology assumes that human behavior, just like human anatomy and physiology has been shaped by the evolutionary process. A. Can you justify that assumption? Yes, because it is saying that the mental mechanisms that underlie human behavior are held in common among people all over the world. These mental organs constrain and shape people's thoughts, perceptions and behaviors. Also, evolved mechanisms in the brain channel the evolution of human societies and human culture that make some outcomes more likely than others. B. Don't the advanced learning capacities of humans negate the relevance of an evolutionary approach to human behavior? No, because not all behavior is learned or just there from the beginning. According to human behavioral ecology, peoples' interests are defined in evolutionary terms: as wanting to maximize their fitness. 2. Evolutionary psychology assumes that the brain is composed of many domain-specific cognitive modules. A. What does the phrase â€Å"domain-specific† mean? It means that there are socialized cognitive mechanisms designed to solve problems important in the EEA. B. Why is this assumption justified theoretically? Because empirical evidence shows that animals are predisposed to learn some things and not others. C. What empirical evidence exists to suggest that it is correct? A study on rats concluded that their food aversions are based solely on the taste of foods that have made them sick, not the food's size, shape or color. However, there are certain foods that rats won't touch because their diet is strictly controlled by genes. 3. Human mating and parenting behaviors are critical to fitness and should have been responsive to selection. A.Do you expect men and women to have the same mating and parenting adaptations? Why or why not? No, because with women and men are predisposed to certain types of mating and parenting adaptations. Women tend to mate with fewer people and are more inclined to heavily partake in parenting of the offspring. Men are generally inclined to mate with whomever, whenever, and however often they can and because they aren't sure of paternity, they are less inclined to parenting the offspring.

Free College Essays - The Results of Sin in Hawthornes The Scarlet Letter :: Scarlet Letter essays

The Scarlet Letter -  Ã‚  Inevitable Results of Sin There are many ways to interpret literature.   Nathaniel Hawthorne is considered a very influential writer of the American Transcendentalist era; his writing deals a lot with the Puritan times, including his famous novel, The Scarlet Letter.   The Scarlet Letter deals with the adulterous sin of Hester Prynne and Reverend Arthur Dimmesdale, the vengeance of Roger Chillingsworth, and the townspeople's attitude towards Hester and her daughter Pearl.   Sin can be categorized many ways, but most importantly, one should remember that bad things always develop from sin.   The fact that Hester and the minister sinned led to the townspeople looking down on Hester and Pearl, while Reverend Dimmesdale concealed his crime of passion making Hester's scarlet letter 'A' the central symbol of the novel. As the people of Boston scrutinized Hester and Pearl, their devotion to the Lord's word soon turned to hatred.   "At the very least, they should have put the brand of a hot iron on Hester Prynne's forehead," were the thrashful words of an autumnal matron in a throng of people.   Under the appellation of Roger Chillingsworth, Hester's former husband constantly battered her.   These actions filled him full of vengeance soon making him into a fiend.   From the people treating Hester bad, and the unruly acts of Roger Chillingsworth, it is clearly shown that one sin can lead to many others. Another example of sin erupting into more evils is Reverend Dimmesdale's camouflage act with his duality in the adulterous parody.   Chillingsworth treated the minister even more uncivilized than he treated Hester; this earned him the title of the leech.   As a physician, he was well respected, but his fiendish acts of hatred towards the minister turned him into a black devil.   Seven years after Hester served her persecution on the scaffold with young Pearl, Reverend Dimmesdale served his punishment.   Not only did the sin of Reverend Dimmesdale make him lose all consciousness, when he confessed his crime, he lost his life to the cause.   Through trying to avoid his sin, the reverend made

Gwendolyn Brooks Essay -- essays research papers

Gwendolyn Brooks- A Critical Analysis of Her Work   Ã‚  Ã‚  Ã‚  Ã‚  Gwendolyn Brooks is the female poet who has been most responsive to changes in the black community, particularly in the community’s vision of itself. The first African American to be awarded a Pulitzer Prize; she was considered one of America’s most distinguished poets well before the age of fifty. Known for her technical artistry, she has succeeded in forms as disparate as Italian terza rima and the blues. She has been praised for her wisdom and insight into the African Experience in America. Her works reflect both the paradises and the hells of the black people of the world. Her writing is objective, but her characters speak for themselves. Although the idiom is local, the message is universal. Brooks uses ordinary speech, only words that will strengthen, and richness of sound to create effective poetry.   Ã‚  Ã‚  Ã‚  Ã‚  The poem The Bean Eaters (see the included poems) is a fine example of all three of these key elements. First and foremost is the use of ordinary speech. For instance the lines They eat beans mostly, this old yellow pair / Dinner is a casual affair. Each of these words are easily understandable. Though plain speech, each word is used more differently and more intensely than in ordinary discourse. Old yellow pair resounds with more meaning than old couple. â€Å"Yellow† implies faded or old; â€Å"Pair† is more compassionate than â€Å"couple†, suggesting more of a connection than just a matchup. Though easily readable, the first line sets a tone of tenderness. Dinner is a casual affair is also a unique statement. Though five plain words, each is used effectively to create an irony which is maintained for the rest of the stanza. â€Å"Dinner† and â€Å"affair† imply more formal situations, but yet are described as â€Å"casual.â €  This vague irony is further developed in the next two lines, Plain chipware on a plain and creaking wood, / Tin flatware. Chipware is Brooks’s own term, which originates from flatware. â€Å"Dinnerware† implies wealth and elegance, while chipware implies aged dishes used by the poor. Yet, chipware also calls up the dignity of dinnerware. The â€Å"plain and creaking wood† or table reinforces a sense of poverty. Consistent with the preceding images, â€Å"Tin flatware† implies cheapness because of tin, but also refinement from â€Å"flatware.† Each word is used to add or ... ...eal Cool† are crisp words that impart the almost punchy style of the seven characters’ speech. This use of sound is again seen in the lines â€Å"Your sky may burn with light, / While mine, at the same moment, / Spreads beautiful to darkness.† The description of the sky burning with light personifies the blazing of the sun; and the spreading of the darkness creates an even more powerful mental image. A careful inspection of each of these poems also reveals that no words are used that do not contribute to the meaning of the poem. â€Å"We Real Cool† acquires a powerful meaning through the employment of only thirty-two words. â€Å"Corners on the curving sky also is quite brief, but still very powerful, and it only contains fourteen lines.   Ã‚  Ã‚  Ã‚  Ã‚  It is important to not that the direction of Brooks’s literary career shifted dramatically in the late 1960’s. While attending a black writers’ conference she was struck by the passion of the young poets. Before this happened, she had regarded herself as essentially a universalist, who happened to be black. After the conference, she shifted from writing about her poems about black people and life to writing for the black population. Gwendolyn Brooks Essay -- essays research papers Gwendolyn Brooks- A Critical Analysis of Her Work   Ã‚  Ã‚  Ã‚  Ã‚  Gwendolyn Brooks is the female poet who has been most responsive to changes in the black community, particularly in the community’s vision of itself. The first African American to be awarded a Pulitzer Prize; she was considered one of America’s most distinguished poets well before the age of fifty. Known for her technical artistry, she has succeeded in forms as disparate as Italian terza rima and the blues. She has been praised for her wisdom and insight into the African Experience in America. Her works reflect both the paradises and the hells of the black people of the world. Her writing is objective, but her characters speak for themselves. Although the idiom is local, the message is universal. Brooks uses ordinary speech, only words that will strengthen, and richness of sound to create effective poetry.   Ã‚  Ã‚  Ã‚  Ã‚  The poem The Bean Eaters (see the included poems) is a fine example of all three of these key elements. First and foremost is the use of ordinary speech. For instance the lines They eat beans mostly, this old yellow pair / Dinner is a casual affair. Each of these words are easily understandable. Though plain speech, each word is used more differently and more intensely than in ordinary discourse. Old yellow pair resounds with more meaning than old couple. â€Å"Yellow† implies faded or old; â€Å"Pair† is more compassionate than â€Å"couple†, suggesting more of a connection than just a matchup. Though easily readable, the first line sets a tone of tenderness. Dinner is a casual affair is also a unique statement. Though five plain words, each is used effectively to create an irony which is maintained for the rest of the stanza. â€Å"Dinner† and â€Å"affair† imply more formal situations, but yet are described as â€Å"casual.â €  This vague irony is further developed in the next two lines, Plain chipware on a plain and creaking wood, / Tin flatware. Chipware is Brooks’s own term, which originates from flatware. â€Å"Dinnerware† implies wealth and elegance, while chipware implies aged dishes used by the poor. Yet, chipware also calls up the dignity of dinnerware. The â€Å"plain and creaking wood† or table reinforces a sense of poverty. Consistent with the preceding images, â€Å"Tin flatware† implies cheapness because of tin, but also refinement from â€Å"flatware.† Each word is used to add or ... ...eal Cool† are crisp words that impart the almost punchy style of the seven characters’ speech. This use of sound is again seen in the lines â€Å"Your sky may burn with light, / While mine, at the same moment, / Spreads beautiful to darkness.† The description of the sky burning with light personifies the blazing of the sun; and the spreading of the darkness creates an even more powerful mental image. A careful inspection of each of these poems also reveals that no words are used that do not contribute to the meaning of the poem. â€Å"We Real Cool† acquires a powerful meaning through the employment of only thirty-two words. â€Å"Corners on the curving sky also is quite brief, but still very powerful, and it only contains fourteen lines.   Ã‚  Ã‚  Ã‚  Ã‚  It is important to not that the direction of Brooks’s literary career shifted dramatically in the late 1960’s. While attending a black writers’ conference she was struck by the passion of the young poets. Before this happened, she had regarded herself as essentially a universalist, who happened to be black. After the conference, she shifted from writing about her poems about black people and life to writing for the black population.

Enhancing quality in assessment Essay

Quality assurance refers to refers to any systematic process aimed at ensuring that services and products being developed meet the specified requirements and standards (Sale, 1990). Thorough testing by the quality assurance on products and services is important so as to give developers a chance to fix glitches before new technology prior to the products or services being unleashed to the consumers (Hernon & Altman, 1998). Appropriate quality assurance can also support firms in attaining a competitive edge in the trading ecosystem which is extremely complex. It can also help in improving customer acquisition and retention rates through helping in distributing cutting edge services to consumers more dependably and faster. Assessment refers to any process which appraises skills, understanding, knowledge and knowledge of an individual. The vital elements of assessment which requires being quality assured include the assessors, the assessment process, the assessment system, collecting the evidence and making the judgment (Oakland, 1989). Assessment principles propose that assessments should be reliable, fair, flexible and valid. Assessors carrying out the assessment should make sure that assessment decisions engage the evaluation of adequate evidence which will enable a judgment to be made regarding competence of an individual. Assessors judge the individuals against benchmarks or competency standards which are developed by the industry with an aim of assessing whether such individuals are competent. Individual needs of the customers should also be assessed in order to find out whether the products and services provided to them satisfy those needs. This assessment will help in understanding and improving those individual needs (Oakland, 1989). When individual needs are met this will increase the customer’s satisfaction, customer loyalty and also the company will be having a competitive edge over its competitors (Fox, 1993). In order for a company to be successful it should be able to meet the customer expectations. Customer expectations should be made public in organization where appropriate criteria should be introduced and also high standards should be set with an aim of meeting the individual needs of the customers. Also during the assessment there should be a systematical way of analyzing, gathering and interpreting evidence in order to find out how well the performance of the company matches the standards and expectations of the consumers (Harlen, 1994). The information gathered will be used in explaining, documenting and enhancing performance. This will help in creating an organization culture which focuses more on satisfying the individual needs of the consumers which will eventually increases the performance of the company (Garcia, 2009). Assessment is frequently subdivided into two categories namely formative assessment and summative assessment. Formative assessment possess a developmental purpose which is aimed at helping individuals in a company to work more effectively through giving them feedback in connection with their performance and also ways of maintaining or enhancing their performance. This will help the company in ensuring that the customers’ needs and expectations are achieved. On the other hand, summative assessment is used to show the extent of the individual’s success in attaining the assessment criteria used in appraising the intended performance outcomes of the company. Different customers have different needs and requirements and therefore companies should assess those needs in order to satisfy all their individual needs (Gitlow, 2005). Quality assurance process prevents hitches from occurring, detect and correct hitches that do happen, and promote higher standards of care. Assessment activity should be within a quality management system concerned with constant improvement. Two main factors which drives the demand for ensuring the quality of assessment include philosophy of quality management and the desire to follow the set requirements. Assuring assessment quality will leads to many benefits to the organization. Improving the consistency and quality of assessment will assist the assessors to have more confidence on their judgments, individuals to deem that they have been treated in a just way, and community, employers and other groups to value assessment judgment issued. A great concern on quality in assessment easily forms part of the overall approach of the organization and management of quality processes (Quality management and quality assurance standards, 1994). Quality assurance is very concerned on a systematic approach to enhancement that is aimed at responding and recognizing to the expectation and needs of all the groups of stakeholders in organizations. Stakeholders expect quality assessment and training carried out in an environment which is systematic that also assures its services and processes. Quality assurance processes the support staff which supports them in providing effective and efficient service that is focused appropriately on the needs of customers and clients. Quality assurance involves constant improvement (Vitale & Vengroski, 1993). The cyclical approach of ‘plan, do, assess, and act’ encourages the need to execute processes, assess their efficiency and act to continue with further improvement (Fox, 1993). Organizational needs should also be assessed where all departments should be assessed and also the employees. Employees should also be allowed to have self-assessment and peer reviewed assessments so as to determine their performance and help in knowing areas to improve in order to enhance their performance (Gitlow, 2005). All the groups and stakeholders which contributes to the performance of the company should be assessed and analyze them in order to come up with effective ways of enhancing the performance of the company. This will also help in increasing customer’s satisfaction since all their needs will be assessed and therefore working towards fulfilling those needs. Assessing individual, groups and organizations needs therefore it very significant towards improving the performance of the company. References Ciccone, K. R., & Lord, J. T. (1992). IQA-2: continuous performance improvement through integrated quality assessment. Chicago: American Hospital Pub.. Fox, M. J. (1993). Quality assurance management. London: Chapman & Hall. Garcia, D. (2009). Quality management. Chandni Chowk, Delhi [India: Global Media. Gitlow, H. S. (2005). Quality management (3rd ed.). Boston: McGraw-Hill/Irwin. Harlen, W. (1994). Enhancing quality in assessment. London: P. Chapman Pub.. Hernon, P., & Altman, E. (1998). Assessing service quality: satisfying the expectations of library customers. Chicago: American Library Association. Oakland, J. S. (1989). Total quality management. Oxford: Heinemann Professional Pub. ;. Quality management and quality assurance standards. (1994). Sydney: Standards Australia ;. Sale, D. N. (1990). Quality assurance. London: Macmillan. Vitale, B. A., & Vengroski, S. M. (1993). Quality assessment and improvement in long-term care: a continuous process. Philadelphia: F.A. Davis. Source document

The interlopers

It has been three years since we started our label in december of 2009. After eleven releases we are now reaching our anniversairy release. Hence number ten comes in a nice IOinch format. And again a new artist is on board! Essay is his name and he's from Heidelberg. Additionally the two exceptional artists Nocow and Desolate are contributing two fantastic remixes as a thank you for an awesome collaboration with Fauxpas Musik. Vocals are coming from stunning norwegian singer Ida Dillan.Vinyl tastes better†¦ maybe some people remember one of my first uploads â€Å"crying at day† ; â€Å"crying at night† on soundcloud last year, finally they will be released on august 6th together with â€Å"old times† via Glyph Recordings. the 2 tracks has been edited a bit and mastered 🙂 you can pre-order the ep here: This story is set on the eastern edge of the Carpathian Mountains in Romania family feud over a strip of forest has reached fevered pitch between Ulri ch Von Gradwitz and Georg Znaeym.Ulrich's family had won the lawsuit many years ago that had settled the dispute, and Georg's family had lost. The dispossessed family has never accepted the ruling of the courts and continues to poach on the land. The victorious landowners have continued to punish the interlopers. To be too proud or having too much pride can lead stubbornness, which can destroy friendships and families. The characters in â€Å"The Interlopers,† Ulrich von Gradwitz and Georg Znaeym, have been enemies since birth.Their grandfathers feuded over a piece of forestland. While the courts ruled in the Gradwitz family's favor, the Znaeym family has never accepted this ruling. Throughout the course of Ulrich and Georg's lifetime, the feud has grown into a personal, bloodthirsty one. As boys, they despised each other, and by the evening that the story takes place, the two grown men are determined to bring a final end to the feud by killing their enemy. Ulrich von Gradwit z is a wealthy landowner.He has legal right to a disputed stretch of land but knows that Georg continues to hunt on this land. On the night the story takes place, he has organized a group of men to find Georg, whom he plans to kill. He considers Georg his enemy and calls him a â€Å"forest-thief, game-snatcher. † After the men get trapped under the tree, Ulrich offers Georg some of his wine and is the first one to put forth the idea of making amends. Ulrich is also the one who sees wolves approaching. Throughout this journey looking The interlopers By annecik

Mats Ek Carmen

This essay will analyze and discuss one of Europe's most creative and influential dance-makers, the Swedish dancer and choreographer Mats Ek; acclaimed for the theatricality and immediacy of his work while his contribution and development through the dance field with the main focus on his revision of the classical ballet stories. It will also discuss one of his major works Carmen and relate it with the original one. Mats Ek is a prominent and controversial figure of the contemporary dance.He has his own choreographic style and his work in contemporary dance choreography is contested. He was born in 1945. Eks mother, and his big influence, was the famous dancer and choreographer Birgit Cullberg, the founder of the world wide recognized, Cullberg Ballet Company. As said before, his mother was a huge influence for Ek. Therefore one can see that both, Mats Ek and Birgit Cullberg, choreographic style has a lot of same characteristics such as the attention of psychological characterization , the sensitive portrayal of humans feelings and the humorous episodes. In performance we see a fantasy world so unwaveringly strange and characters so imperiously dysfunctional we're genuinely compelled†¦ Ek may ask his dancers to go to some very odd places but the Cullberg Ballet follows him with ardent alacrity† (Judith Mackrell, the Guardian. ) In 1974–5, Ek was a member of the Deutsche Oper am Rhein, Dusseldorf, and then made his choreographic debut in 1976 with The Officer’s Servant, for the Cullberg Ballet, the first of many of his works formed on them. In 1980 he became the artistic director of the Ballet Cullberg and a member of the Nederland’s Dance Theatre.He also worked and created pieces with many great dance companies. Mats Ek in well known for his revisionist versions of the classic ballets. He has also created his own work and most of the time his pieces have to do a lot with humor. However in reworking ballet classics, Ek likes to kee p the characters alive so as to always provide an inner emotion to the characters emotions and contrasts. The characters in his pieces,in contrast to the classic ones, have an emotional world of much more intense than usually and the relationship between them has a greater depth.Although he is revising the original pieces, he never forgets to stay true to the original context of the work and as far as the music is concerned he always uses the original one with very slight changes only to suit the new dramatic structure. Mats Eks key word, is clarity, despite the fact that he aims for clarity, this does not imply that he also uses simplicity in his pieces. â€Å"I was never interested in keeping to the classical traditions as such, What I want to explore are the underlying fairy tales that convey fundamental human issues love, deceit, pain, goodness.The classics have become cliches, and we have forgotten how they came to be and what they imply. We know them so well; they cease to ha ve meaning for our time. † (Mats Ek) Mats Ek is very often labeled that he relates his choreographies with the politics of the time that the choreographies are being made. This is not however right because none of Mr. Eks choreographies can be regarded as a political manifesto. In his pieces, the strong images and the dramatic situations will occasionally lead into humorous episodes. Humor, is one of Eks main characteristics throughout his pieces and as mentioned previously in the report so is his mother’s.By using humor in his dances, this does not mean that the pieces lose their tension. Since Mats Ek also studied theatre, most of the time his creations are a lot more dramatic than usual and this can be detected in every one of his pieces (Fifty Contemporary Choreographers, Pages 144-146). â€Å"Ek has a vivid theatricality and gift for genuine surprises†¦ his theatricality is matched by a full-out dance language that merges the sophisticated with the primitive. I became aware of just how much meaning Ek can compress into his pieces† (Nadine Meisner, the Independent).Ek’s style has become distinctive for its imaginative interpretations of storylines, in combination with a lyrical approach which transfers through movement the underlying emotions and feelings rather than just the narrative detail. His choreographic style and vocabulary is mainly from his ballet training, his relationship and dance experience with his mother and his collaboration with the Nederland Dance Theatre. Although Ek has rejected the conventional codes of classic ballet, it is clear in his pieces the he uses a lot of ballet technique.This can be found within the jumps, turns and footwork that he uses within his movement vocabulary. At the same time though, Ek uses a lot of contemporary movements such as drop of the pelvis, a lot of floor work and body weight. He manages to relate both styles with a unique and wonderful way in order for everything to look good and lovely. (Fifty Contemporary Choreographers, Pages 147-148) â€Å" Ek has done a great deal to enlarge how women are portrayed on stage, especially in the ballet classics. His â€Å"Giselle† and â€Å"Carmen† offer intense reimagining’s of  their heroines†. (Keeping dance alive: a Mats Eks portrait.Claudia La Rocco, TV classics) Let’s now move on to one of his most famous and great works, Carmen. Originally, Carmen was first performed in Paris on 3 March, 1875. Written by Georges Bizet. The story is about a temptress, Carmen, and her lover Don Jose who sacrifices his devoted lady, Micaela, to pursue his manly passions for Carmen. Jose, angry by her sexual behavior and blinded by his own rage, kills Carmen, thus bringing upon himself his own devastation resulting in death. The opera is set in Spain and the story line is more complex than the original novel by Prosper Merimee.The character of Carmen was too offensive for family theatre. Alt hough Carmen appeals to popular culture, the opera still attracts academic discourse as the spirit of Spain is personified in the character of Carmen. It is clear that in order for Carmen to be represented as a whore, she had to be black. That suited the beliefs of that time being, that the color of her skin will make her bad and evil. Moreover the color of her skin makes her also more exotic than any European and this will make her more desirable to the male audience and maybe more hated by women.In 1999 Mats Ek revised the Spanish classic Carmen to audiences all over the world. This version of Carmen is currently in the repertoire of the Royal Ballet, Cullberg Ballet, Lyon Opera Ballet, National Theatre, Ballet of Prague and the Polish National Opera Ballet. Ek in his pieces in general manages to show each character’s psychological aspect in depth. In Carmen, one can see that he presents Carmen as this woman who is complicated and has a complex behavior. That is what he usu ally does in his pieces, he presents all the women as very complicated and sexual creatures.In his choreography Ek is trying to keep the original features of the opera; but in order to attract more modern audiences he makes some changes so that the audience, in that time being, will be able to relate with the characters (Fifty Contemporary Choreographers, Pages 144-145). For example, the sexual behavior of Carmen in the piece is very important for the story line. However in the original piece it was not that clear. In Mats Ek version though, the sexuality is clearer and more understanding for the audience. Generally Eks version explores the actual human behavior as it is in real life.He pushes the male-female role reversal between the sexually free gypsy girl and the soldier Don Jose beyond safe boundaries, substituting a cigar for the familiar rose between Carmen's teeth, turning her into one of the boys( Cigar Crossed Lovers, David Bogoslaw, 1999). That cigar shows that she has a masculine soul in a woman’s body. (Carmen, 2010)   Carmen is a symbol of freedom and anarchy and can have as much freedom as she wants. In contrast, Jose is a traditional feminine role, a weak character that wants peace and a marriage, but cannot control his passions for Carmen in spite that he is going to marry Micaela.Eks Carmen begins and ends with a scene of a man, Jose, facing a firing squad and recalling in the last moments before death his tempestuous liaison with the gypsy girl who refused to be tamed. The dance then retells the story of the progressing love affair between Carmen and Jose. Eks choreographing style in this performance is a combination of both, ballet and modern dance. As they first dance together, Carmen and Jose, is like she is slowly explaining to him, throughout the dance, how she is and how she likes to live her life.He also tries to show her that he is a military man with a lot of discipline. At the beginning of the piece their movements are mor e aggressive, but as soon as they fell in love their movements become more soft and gentle. This change of the movement shows how they started to feel comfortable with each other as time passed (Janet Adshead, 1988, Dance Analysis: Theory and practice, Pages: 72-75). Carmen’s movement style initially is aggressive and masculine while it is becoming more beautiful as the story evolves.However, the fact that Jose is carrying the rose and Carmen the cigar, this shows that she is still the â€Å"man† in their relationship (As Willful As Ever And Puffing On a Cigar Anna Kisselgoff, The New York Times. 1999). Another example of how the movement shows the emotional world and the relationship between the characters is when there is a trio between Carmen, Jose and Escamillo, who is the reason why Carmen does not love Jose anymore. He is the new love of her heart and that makes Jose angry. In the trio the two men’s jealousy is extremely obvious throughout the dancing move ment.There is imitation and repetition between each ones movement and the fact that they keep a certain distance between one another, shows the jealousy between them. At the end of the trio, when Carmen is going to strike Jose’s face, it becomes clear that she does not love him anymore. More over there is Michaela’s character which is also made clear through her movements. At the beginning she is dancing in a shy way but after she gets really angry with Jose and Carmen, thus her way of movement changes. She begins to be more aggressive and dynamic in terms of movement vocabulary and that is a reflection of her emotional world.The music in Eks choreography, as mentioned above, is faithful to the original one by French composer  Georges Bizet. The only difference is that is being used for different purposes in the story. In the original opera the music is a guide for the progress of the plot. In Mats Ek piece however, the music is not really needed to explain the plot or the relationship between the characters. It is there to create a mood in the piece. One thing that is really different from the original opera, in terms of sounds, is that in Mats Ek piece the dancers are sometimes talking and shouting. This adds a dynamic touch to the whole piece.Shouting is also more realistic than just singing opera. Carmen is wearing the same color of costume in both versions and almost in every version that has been created in the world. Red is the color of passion and sexuality. Thus, when the audience first sees Carmen, immediately understands her character and that she is a temptress. Micaela, in contrast to Carmen, wears blue, a color that symbolizes her innocence and that she is fragile. The street ladies costumes in Eks piece show their character and their Spanish ethnicity in contradiction to the original opera costumes that are showing the class and there social status.Ek uses very colorful, shiny and ruffled dresses that are a throwback to the 80s, in order to show that all women have sexuality. The costumes of the men are very simple and dark, just to show their discipline, as they are military men. The designs and sets in Eks Carmen are cartoonish and with playful colors. In terms of light, he tries to keep it dark. There is a metallic backdrop and panels which are suggestive of Spanish fans, as well as a large exercise ball downstage.In Mats Ek version of Carmen, there is a deeper reflection of all the characters emotional world. Carmen is clearly a symbol of Freedom and anarchy with an even more complex nature than the one of the classic story. That is what Mats Ek does anyway. Except from changing the classics into more modern and humorous editions, the thing that makes him special is how he deals with the inner world of each character. He manages to present each character, throughout the dance, in a very intense way so that the audience can understand for sure the characters personality.However he keeps the original stor y as it is, and he aims to show the same meaning as the original piece while at the same time he tries to explore a bit more the relationship between the characters. All of the above lead to Ek’s success when revising the classic stories. He remains faithful to the original story but however he does it not only with a more modern vocabulary but also with a more modern approach to suit the present. â€Å"Much like Bizet's opera of the same name, Mr. Ek's version proves that a grim tale of love and death can be downright entertaining† (As Willful As Ever And Puffing On a Cigar Anna Kisselgoff, The New York Times. 999). It seems that Carmen will continue to appeal the audiences for years to come. Mats Ek Carmen will also continue to be popular to the audience because of the emotional and dramatic state of Mr. Eks pieces. He is a choreographer that distant himself from anybody else in the dance field. He is very original and successful with his choreographies and it is no wonder that he is so famous and he has achieved so much. He is an extremely talented choreographer with a lot of theatrical ideas and that is what makes him so special throughout all these years! Bibliography:Adshead, J. 1988. Dance analysis theory and practice. London: Dance books Bremser M. and Sanders L. Fifty Contemporary Choreographers. Second Edition. 2011. Roudledge Au S. Ballet and Modern dance. 1998. Thames and Hudson world of Art. Articles: As Willful As Ever And Puffing On a Cigar Anna Kisselgoff, The New York Times. 1999 Websites: Linda. 2010. Carmen. http://www. theballetbag. com Peter Grahame Woolf. 1996. Mat’s Ek Carmen. http://www. musicweb-international. com Claudia La Rocco. Keeping dance alive: A Mat’s Ek Portrait. http://www. classicaltv. com

Rhetorical Analysis on Ads in Magazines Essay

Magazines are gaining in popularity nowadays as a tool not only to provide information, but also to advertise ads on products that are available on the market. Since magazines gain readers with different kinds of interest, what are the rhetorical strategies used by advertisers to market similar products to different target audiences of similar culture? Capturing the target audiences’ attention requires understanding about the audiences which open new avenues for many strategies to be used by advertisers to advertise an ad in order to make sure that the ad can actually capture the target audience. To describe or analyze the strategies used by advertisers, a variety of analytical tools, such as determining who the target audience is, describing the details in the ad, studying the Aristotelian appeals used by the advertisers, and also the angle of vision involved in the ad are needed to examine these strategies. Describing the details on an ad could be a good starting point to be gin the analysis. Kraft ad for its Macaroni & Cheese in Oct 2009 issue of Good Housekeeping magazine shows a girl standing on her right feet, with a smile carved on her face and an umbrella in her left hand. Beyond her are two boxes of macaroni and cheese of the same size, one of Store Brand and another one of Kraft, sitting right next to each other with the Kraft’s splashing a massive amount of cheese out of the box. What appears right above the bottom line, with all letters capitalized, is â€Å"KRAFT HAS MORE CHEESE THAN THOSE OTHER GUYS. SO GO FOR THE CHEESIEST† and with a bigger font right above it, is â€Å"THE MAC WITH MORE CHEESE†. Emphasis is on the color of the Kraft macaroni, the splashes of cheese, the girl’s boots, and the umbrella, as they stunningly boast the same magnificent orange color, unlike the one that is being used on the macaroni of the Store Brand. Sunchips came up with an ad in May 2010 issue of Women’s Health magazine on page 109. The focus in the ad is on a lady with a black hair and brown skin smiling as she is about to make her bite on a chip that she is holding. Right above her head is a sentence saying â€Å"THERE ARE MANY WAYS TO HELP THE PLANET. HARVEST CHEDDAR IS ONE†. Few steps beyond the lady, happily playing with the fresh water of in the river, are two kids. There is even rock face by the river’s edge with 4 people on it watching the kids. Nothing can beat the feel of having river water flows through our fingers and touches our body as we immerse ourselves in the water. It is amazing of how the water never stops flowing, not even a single second. SUNCHIPS claims that such beauty of nature can be sustain with the use of its plant-made bags that is compostable. Happiness is possible as we can enjoy every single bite of the chips and at the same time, taking care of the nature. Such joy can be seen on the face of the lady that is about to make her bite. Determining who the target audience is should be the next step after describing the details in the ad. Kraft appeared in the Good Housekeeping magazine, targeting middle class and a wide range of age of married women that care about the health of the their family, interested in learning home cooking for the family and care about environment. An article on â€Å"Cook like a Chef† provided some interesting food for the family and how to make it. This article is targeting married women in the middle class who would like to learn how to cook some interesting meal that is affordable for the family. Dixie Ultra came up with an ad showing a picture of a family happily having breakfast by using their paper plates. This ad targets on those who care about the environment. Fresh Step came up with an ad for its product, which is a healthy food for cats. This ad is clearly targeting those who care about the health for the family by promoting a healthy product for pets in the family. It is clear that based on the evidences found in the magazine, the advertiser for the ad for Kraft is basically targeting a wife and a mother that puts family above all else. The ad for Sunchips appeared in Women’s Health magazine, which targets middle-aged up to old women with middle-class income that care about staying in a healthy lifestyle as a consumer. â€Å"Run Less / Lose More†, an article in the magazine provided the information on how do women, ranges from middle-age up to old, lose fat in order to obtain a healthy and nice looking body. Another article that showed the reason for this type of target audience is â€Å"Lose your Fear of Lifting†, which gave some encouragement to women to get a perfect bodyline. The magazine came up with an ad, â€Å"Metabolic Max Program† by Jenny Craig that showed the target audience is those in pursuit of healthy lifestyle and at the same time concern about how much they will have to spend on such program. Another ad showed a lineup of affordable branded cosmetics products for the women. This ad is targeting middle class women that care about their beauty appearances. Different from the ad for Kraft, the advertiser for Sunchips’ ad targets any women, whether married or not, that put physical appearance and health as the top priorities in their life. Now that the details in the ads and the target audience have been figured out, making way for rhetorical analysis for both ads is needed to show how the strategies used by the advertisers to connect the details in the ads with the target audience and how do they give impacts to the audience. In order to attract the targeted audience, Kraft uses a strategy called pathos, one of the Aristotelian appeals, on its ad. The use of orange color in high contrast tends to attract the targeted audience as it can show the amount and quality of cheese that is being used to make the product. Cheese is well known for its delicious taste and good for the health, so this detail will surely attract the target audience, as they would want to choose a delicious and healthy food for the family. A picture of a girl standing on one leg with joy also brings the same strategy. The emotion that is being expressed by the girl tends to catch the targeted audience’s attention because they would definitely want to see their children having the same emotion. These two strategies tend to be related to pathos because they are attracting the audience’s emotions and values. The same strategy, pathos, is being used by Sunchips in order to steal the targeted audience’s attention. Pathos can be seen through the use of a picture of a lady that is about to make her bite on the chips. Such pleasant smile showed by the lady can attract the audience by creating a desire of having the same smile among the audience. Besides pathos, logos is also being used in the ad too. The message in the ad, about what are the bags of the chips made off, gives a clear reason to the targeted audience. For the consumers that care about their health, they will definitely give attention to this message because it helps them maintain a clean environment. Living in a clean environment is another way of having a healthy lifestyle. In this ad, the strategy of delivering emotions to the targeted consumers shows pathos. Logos can be seen by the reasons showed in the ad for the targeted consumers. Another strategy for the rhetorical analysis is the angle of vision, which is the use of important details to be focused on and the omitting of other details that may distract the audiences’ attention, is being involved in the ad too. For Kraft ad, the advertisers focuses on the massive amount of cheese spilling out from the box that contains Kraft’s macaroni and cheese product. The reason why the advertisers did this is because that they wanted to show how large is the amount of cheese present in the product. The advertisers include a text that suggests the macaroni product of Kraft has more cheese and a picture of a girl that is happily standing on one leg, for the audiences to focus on. The angle of vision presents in these details attracts the target audience by showing the quantity of the cheese and how appetizing the Kraft’s macaroni and cheese is. These would probably be the things that the target audience would want to focus on when it comes to choosing f ood that their kids will enjoy. However, there is a scientific detail that the advertisers try to omit from the audiences which is the ingredients used to make the product. Since the target audience wants healthy food for their families, this detail is being omitted because without doing so, the ingredients will show how unhealthy the food is. The advertisers for Sunchips ad focus on the image of a lady that is smiling while holding a chip on her hand and the use of the beautiful scene of a riverbank beyond the lady. Such beautiful smile of the lady and how wonderful is the environment shown in the ad are as if that the secrets lie behind the chips. This would attract the target audience as they would want to see such beauty in themselves. The same detail as in the Kraft ad, which is the nutritional information, is being omitted from the audiences because of not healthy. This is done because the advertisers know that the targeted audiences care about health in their life. The rhetorical strategies used by advertisers to advertise an ad are simply not just strategies. They are a step-by-step method to deliver the message in the ad to the target audiences; from determining whom the target audiences for the ad are, to how to give an impact to those audiences by using Aristotelian appeals and angle of vision in the ad to so that the target audiences could get a clear picture on what is being delivered by the ad. Analyzing the strategies used to deliver what the advertisers wanted to through the ad could actually open up new avenues on how to communicate with the audiences through an ad by just connecting the details available in the ad. In fact, it is not only helpful to gain audiences for an ad, but also to gain readers for our writing work. Works Cited Sunchips. Advertisement. Women’s Health May 2010: 109. Print. Kraft Macaroni and Cheese. Advertisement. Good Housekeeping Oct. 2009: 108. Print.